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★★★★★ 4.7 / 5 Rated by 450+ reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

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£89.95

£44.95

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Colour White
Size S / UK 8-10

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They Loved It. You Will Too.

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Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@charlottehartlondon.com and let us know the reason for the return so we can process your request correctly.

At Charlotte Hart London your peace of mind comes first. That's why we offer 100% secure payments by credit card. Buy with total confidence.

The Making of Charlotte Hart London

There is a quiet confidence that comes from wearing something that simply fits, into your day, your routine, the woman you already are.

That's the feeling we design for. Not a trend to chase, but a piece you reach for without thinking twice.

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Free Shipping

Free shipping across the UK, always. Every order ships free, right to your door.

30-Day Returns

Not the right fit? You have 30 days to return it, we'll walk you through the process.

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Pay easily with a variety of secure options and enjoy a safe shopping experience.

JOIN 5,000+ HAPPY CUSTOMERS!

"Finally a brand that dresses my sort of women, not girls."

"I feel confident every time I wear Charlotte Hart."

"Soft, flattering, and actually made for a real body. I'm obsessed."

"My husband got me the perfect gift for the upcoming fall season!"

"Perfect for the upcoming season, couldn't be more happy!"

"Exactly what I was looking for. Chic, comfortable, and true to size."

"Honestly didn't think online shopping could feel this good."

"I get compliments every single time I wear this piece."

"Elegant, timeless, and actually fits my body. Love it."

"This is what fashion for real women looks like, this is it."

"Shipping was fast and the packaging felt so premium. Will definitely be back."

"The quality blew me away. Looks even better in person than in the photos."

"The quality is amazing! Perfect after an intense workout."

FAQ

Do we offer free shipping?

Yes, every order ships free with Royal Mail, no minimum spend required. Just place your order and we'll take care of the rest.

How can I return my order?

Not the right fit? No problem. You have 30 days to send it back for a full refund. Reach out to us and we'll walk you through the simple return process no hoops, no hassle.

How can I track my order?

As soon as your order ships, you'll receive a tracking number by email so you can follow it every step of the way to your door.

Is my payment secure?

Absolutely. We use secure, encrypted checkout and support all major payment methods, so your information stays safe from start to finish.

Looking for more support?

Do you have a question or need advice? Feel free to contact us. We're here to help and support you.

Email: info@charlottehartlondon.com


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